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Acceleration Program

Lazy Asset Identification

With the economic condition we are in today it is critical that we maximize every asset we possess in our business.

Have you invested in various internal programs that may be monetized? A Lazy Asset is any item that you possess that is not being used effectively to help produce revenue. An example is training tapes, vacant office space, partner relationships and other items that may provide opportuity for your company to maximize.

In conjuncture with our Affiliates we will Asses your organization and help you identify potential lazy assets. Through a thorough inspection process of your business model many assets may be identified that are not apparant. Once complete we consult with you to setup policies and procedures that will help you optimize these assets into a potential revenue stream.

We will work together with you to provide Sales Validation and Outsource Sales programs as required to determine if the Asset has market possibilities. Once determined positively we will begin the process to move forward into the market space.

Market Validation

Are you a business owner or a division manager? Are you planning to launch a new innovation? Is your product coming out of Research and Development and getting ready to launch? Before you spend hundreds of thousands of dollars going after a new market, do your due diligence and let Building Enterprises validate your market for you.

Our Market Validation Program is designed to go after your target market to determine if there is a desire to BUY your new product or service offering. What sets us apart from other programs is that we take a sales approach, not a marketing research approach. That means we are going to approach your target market with our expert sales team to see if they will actually buy − not merely find out if they might be interested. Building Enterprises has been providing outsourced sales services since 1982. That means we have 30 years of experience in maximizing sales of products and services. Our dynamic sales team, together with our partners, will utilize our full sales press to help you determine if your venture is going in the right direction. We want to make sure you invest your time and money going after the right markets with your new products and services. We developed this Market Validation Program to help you:

Quickly determine if you are on the right path to market before investing too much time, money and energy.
Jumpstart your Sales and Marketing efforts with our short-term outsourced sales services.

Building Enterprises will collaborate with you, customize, and implement a targeted Market Validation Program for your specific product or service to ensure that your new launch will be a success.

Here are the steps in our proven Market Validation Program:

-Host a Strategic Planning Session to customize our Market Validation Program for your product or service.
-Set up three Validation Stages to determine go / no go decisions and forward strategies.
-Review key features and benefits of your new product or service.
-Determine Target Market(s) and available list sources, which are critical for market definition. (List costs not included.)
-Review strategic methodologies and determine key influencers and decision makers.
-Develop message content and key questions for Market Validation Interviews of potential customers.
-Identify and prepare sales materials required. (Design and printing costs not included.)
-Initiate 100 Market Validation Interviews on your behalf with key decision makers.
-Host Focus Groups, as required.
-Gather and assess data obtained during Market Validation Interviews and produce a Final Market Validation Report.
-Host an Assessment Session to determine the go/no go decision and the future direction, which may result in closing any sales resulting from this process, garnering startup funding, if required, and outlining the revenue generation program.

Our plan is to determine how qualified each decision maker conversed with is for buying your new products and services. With each contact we will encourage the decision maker to accept and review your sales collateral material, as determined in our strategic planning session. We will host one-on-one sessions and/or focus group meetings to gauge the prospects’ interest level and help determine potential price points as part of our Market Validation Program. At the conclusion, we expect to have prospects ready to BUY your innovative, new products and services.

Contact our Live Support to ask questions:

Live Support